MKT - Senior Digital Executive (Based In Phu Quoc)

• 40% Social Media & Content Management
• Develop and execute the monthly social media content calendar.
• Create engaging content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Produce and coordinate photography, videography, Reels, and short-form videos.
• Write compelling captions and marketing copy aligned with the brand voice.
• Monitor social media trends and recommend innovative content ideas.
• Manage the resort's digital asset library.
• Ensure consistency with WorldHotels brand guidelines across all digital touchpoints.
• 40% Digital Marketing & Performance
• Execute digital marketing Ads campaigns across Meta, Google, TikTok, and other digital platforms.
• Coordinate with digital agencies on SEO, SEM, display advertising, and performance marketing.
• Maintain website performance, monitor website traffic, social media performance, and campaign ROI using GA4, Meta Business Suite, and other analytics tools.
• Manage EDM campaigns and customer database communications.
• Prepare weekly and monthly digital performance reports with actionable insights.
• Monitor all OTA content optimization and ensure content consistency across all online distribution channels.
• Assist in planning and executing digital campaigns that drive direct bookings and revenue.
• 20% On-site Communication & Media Coordination: Support media activities and ensure smooth execution of on-property content production and brand collaborations.
• Coordinate influencer, KOL, media, and photographer visits
• Arrange shooting schedules with operational departments
• Prepare shooting itineraries and briefing materials
• Escort media and content creators during resort experiences

• Working 5 days per week.
• Full salary and service charge provided during the probation period.
• Competitive salary, with staff accommodation or transportation allowance provided.
• Full benefits including insurance, annual leave, and holiday bonuses.
• Relocation support and annual home visit benefits.
• Annual Leave: 12 days of annual leave, with 1 additional day added each year.
• Employee Birthday: one paid day off and birthday gift.

• Education: Bachelor's degree in Marketing, Communications, Multimedia, or a related field.• Working experience:
• 2–3 years of experience in digital content creation or social media marketing.
• Hospitality, travel, or luxury lifestyle experience is an advantage.
• Professional knowledge and skills: Strong portfolio showcasing photography, videography, and social media content.

Attitude and behaviours

• Good communication and interpersonal skills.
• Good team player.
• Language proficiency: Excellent command of written and spoken English to meet business needs.

Other skills

• Meta Business Suite
• Google Analytics 4 (GA4)
• Google Ads
• SEO & SEM fundamentals
• CMS / Website Management
• Adobe Photoshop & Lightroom
• Adobe Premiere Pro / CapCut
• Canva
• Microsoft Office (Excel, PowerPoint, Word)
• Basic knowledge of CRM and email marketing platforms
• Familiarity with AI tools (ChatGPT, Adobe Firefly, Runway, etc.) is an advantage